Strategy Project Packages

These projects are meant to be a catalyst for your business. Truly impactful strategy relies on doing lots of homework first. It takes research, analysis, and deep understanding for where you are now, how you’re different than the competition, what makes your audiences tick, and who you are as a brand.

Individually, each project offering helps give you clarity in some facet of your business. Together, these packages lay the foundation for your marketing.

Site Scrape + Marketing Analysis

What you’ve done to date is important… even if it didn’t reap the results you wanted. Learn more about the benefits to executing an internal review and audit.

Content Audit

Learn where your content stands today and let me outline gaps and identify opportunities to move your content forward.

Google My Business Set-Up

Set your business up well for local search and map search with a well-optimized, active Google My Business listing.

Persona Development

Break your audience down into bite-sized segments. Learn how tailoring your marketing with personas can make a big difference for your business.

Competitive Research

Face your competition with confidence and learn your landscape. Understand what sets you apart and take a look at the advantages of competitive auditing.

Keyword Research + On-Site SEO

Kick off your optimization efforts with customized keyword research, title tags, and meta descriptions relevant to your business goals.

Brand Direction

Your organization needs consistency. Discover the perks to pursuing brand direction and powering your business with a distinct voice and personality.

Ongoing Marketing Retainers

Once your overarching strategy is set, execution is next. Perhaps you have in-house marketers to get the job done… or perhaps you could use a hand.

Should you need consistent help with planning and execution on an ongoing basis, consider setting up a retainer. We can craft it to what you need and pivot should that need shift.

On-Site SEO

Optimize your site with keyword research, analyze your traffic on-site, and track your progress in rankings.

Communications Planning

A monthly calendar and plan to reach along with analysis to measure the success of your internal and external marketing communications.

Off-Site SEO

Bolster your digital authority online with link-building, guest blogging, and social media marketing.

Content Planning

Executing trend research and understanding the topics that are popular in search thoughtfully guides your content creation strategy.