SEO Auditing & Research

Actionable Insights to Drive Smarter Digital Strategies

When you’re too close to your digital projects, it can be hard to identify what’s working and what’s holding you back. That’s where I step in. Through detailed audits and in-depth research, I uncover actionable insights to refine your online strategy and amplify your impact.

From understanding gaps in your keyword targeting to identifying usability improvements, my audits provide clarity and direction. Whether you’re launching a new site or improving an existing one, my research-driven approach ensures that you’re making informed decisions backed by data.

No more guesswork—my process pinpoints where your efforts should be focused for the greatest return. With my support, you’ll gain a roadmap for improvement that helps you maximize your time, budget, and resources.

Deep dives into your digital presence to uncover opportunities and elevate your strategy.

Types of Marketing Research Projects

My auditing and research services provide a comprehensive assessment of your digital footprint, offering a clear path forward for optimization. Here's how we’ll work together to uncover and act on critical opportunities.

WORK WITH ME →

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Keyword Research

Target the right keywords to boost visibility and traffic.

    • Identify high-volume, low-competition keywords

    • Analyze current keyword rankings and gaps

    • Map keywords to pages for stronger SEO performance

    • Uncover seasonal and long-tail opportunities

Persona Development

Define your ideal audience and align your messaging.

    • Research demographics, behaviors, and search habits through customized, in-depth stakeholder interviews

    • Create detailed audience personas for content targeting

    • Identify audience pain points and preferences

    • Align SEO and content strategies with audience needs

Competitive Research

Stay ahead by understanding your competition.

    • Analyze competitors’ keyword strategies and rankings

    • Benchmark against competitors’ content and site structure

    • Identify industry gaps and emerging trends

    • Develop strategies to outperform competitors in search

Site Analytics and Performance Scrapes

Optimize your website based on real data.

    • Analyze traffic sources and channels

    • Audit on-page performance, including navigation and UX

    • Flag technical issues affecting visibility or usability

    • Provide actionable recommendations to enhance performance

  • “When I'm feeling stuck in a decision, Danielle brings confidence & clarity to what the next steps should be.”

    – Suzy C.

  • “There is no other marketer like Danielle. She fills the marketing gaps that you didn’t know you had and brings clear value to any marketing team she works with.”

    – Casey N.

  • “When I'm feeling stuck in a decision, Danielle brings confidence & clarity to what the next steps should be.”

    – Suzy C.

  • “There is no other marketer like Danielle. She fills the marketing gaps that you didn’t know you had and brings clear value to any marketing team she works with.”

    – Casey N.

Partner up.

If you’re ready to take your marketing strategy to the next level and take digital landscape more seriously, let’s craft a partnership.