FOCUSED STRATEGY FOR ESTABLISHED BRANDS

Helping Your Brand and Internal Team Thrive with More Hands-On Support

Many established brands have strong teams in place but need additional expertise to elevate their efforts. I step in to provide targeted support, freeing up your internal team to focus on what they do best while I take on the time-consuming tasks that can also make a difference. Whether you need a new content direction or detailed competitor research, I’m here to help your brand scale effectively.

I work closely with your internal team to expand your content, fine-tune your site’s on-page performance, and ensure everything is strategically aligned for growth. My goal? To provide clarity and strategic insight for every layer of your digital presence.

Tackling your marketing wish list without distracting your internal team from their tasks.

Content Expansion

STRATEGIC CONTENT GROWTH TO CLOSE KW GAPS

Competitor Research

LEVERAGE INSIGHTS FOR SHARP STRATEGIES

Content Outlines

LEVERAGE INSIGHTS FOR SHARP STRATEGIES

Content Expansion

Content is one of the most valuable assets for SEO, but it’s not just about creating more—it’s about creating the right content. I help brands strategically expand their content library, identifying key gaps and areas of opportunity. By aligning new content with your SEO objectives, I’ll help your brand attract more qualified traffic and increase engagement across the board.

What to expect:

  • Identify content gaps based on keyword research and competitor insights

  • Provide content direction with an updated Editorial Calendar

  • Topic ideation for blogs, collection pages, PDPs, etc.

Content Outlines

The next step after content strategy expansion is execution. Creating SEO-driven content outlines ensures every piece of content is strategically optimized from the start. This service involves the creation of detailed briefs that guide your writers, including targeted keywords, content structure, SERP analysis, and valuable insights that align with user search intent.

What to expect:

  • SEO-driven content briefs with actionable guidelines and standards for copywriters

  • Ongoing collaboration with and/or management of copywriters for consistent content

  • Ongoing content performance tracking with strategic interlinking

Competitor Research

Staying ahead of the competition is essential for sustained growth. It’s also something that many internal teams never have time for. Through thorough competitor research, we’ll get rich findings on site structure, content and keyword approach. By leveraging this data, I’ll ensure you’re targeting the right opportunities and staying one step ahead in the race for search visibility.

What to expect:

  • Comprehensive competitor site audits

  • Keyword gap analysis and content opportunities

  • Identifying strengths and weaknesses in competitors’ strategies and overall gap analysis

  • Actionable recommendations for your content and overall site

Let’s Partner Up.

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