STRATEGIC REDESIGN SERVICES

Strategy for Smarter, Stronger Websites

Your agency landed a huge website redesign, but your internal capacity is shot. Don’t sacrifice quality: make sure your agency’s final deliverable is grounded in thoughtful strategy.

With years of agency experience and sub-contracting under my belt, I know a redesign isn’t just about aesthetics - it’s about performance. Let me help craft your site blueprint to combine client goals with insights from their current site and competitors.

From page layouts to keyword strategies, I deliver actionable plans tailored to your client’s brand. My work goes beyond recommendations, working directly with design, dev, and account managers so your internal team can confidently stay focused on other projects.

Expert strategy to ensure your redesign reaches its full potential.

How It Works

Let’s go beyond a reskin. Instead, let’s build a functional, optimized foundation for your client to build upon.

WORK WITH ME →

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Step #1 | Discovery and Onboarding

We start by understanding your client’s goals, audiences, and the challenges their current site presents.

    • Kickoff call(s)

    • Thorough review of onboarding materials

    • Option for additional site audit and/or review of competitor sites to pinpoint opportunities

Step #2 | Data-Driven Site Blueprint

Let’s transform your client’s business insights and site data into a detailed framework for the new design.

    • Information architecture recommendations

    • Wireframe suggestions

    • Clear priorities for SEO and user experience

    • Optional redirect strategy and sitemap recommendations

Step #3 | Collaboration and Implementation Support

I work with your design and development team to ensure the strategy is executed seamlessly.

    • Ongoing consulting

    • Alignment meetings

    • QA support during the build process

    • Option to be client-facing for client communications

Packages & Tiers

  • Essential Redesign

    A foundational strategy to guide your redesign with data-driven insights and clear recommendations.

  • Collaborative Redesign

    Includes everything in the Essential tier, plus hands-on collaboration with your team throughout the design and build process.

  • Full-Send Redesign

    All the benefits of the Collaborative tier, plus ongoing support with the client directly to further refine strategies and ensure long-term success.

Let's Collaborate

  • “When I'm feeling stuck in a decision, Danielle brings confidence & clarity to what the next steps should be.”

    – Suzy C.

  • “There is no other marketer like Danielle. She fills the marketing gaps that you didn’t know you had and brings clear value to any marketing team she works with.”

    – Casey N.

  • “When I'm feeling stuck in a decision, Danielle brings confidence & clarity to what the next steps should be.”

    – Suzy C.

  • “There is no other marketer like Danielle. She fills the marketing gaps that you didn’t know you had and brings clear value to any marketing team she works with.”

    – Casey N.

Partner up.

If you’re ready to take your marketing strategy to the next level and take digital landscape more seriously, let’s craft a partnership.