SITE SCRAPE & MARKETING ANALYSIS

Let’s do our homework before taking the test. It’s crucial to future success to understand past success… and failure. Analyzing your site analytics and previous marketing efforts not only gives us a jumping off point, but points us in the right direction as we move forward.

THE PROCESS

We start with a kickoff. Whether in person or over the phone, we use this conversation as an opportunity for you to share and for me to ask questions to get the fullest picture possible of your organization. After we talk, the auditing begins.

It’s about knowing your past to direct your future.

With the site scrape and marketing analysis process, expect back and forth. Expect me looping back to you with findings and asking questions along the way. Expect straightforward conclusions from looking into your past digital and traditional marketing assets. Expect a deep dive into where people spend time on your site, what pages they leave from, where they come in, and much more. Ultimately, expect a comprehensive review deliverable and a session to walk through findings with recommendations on how we can power future strategy based on what was learned.

THE END RESULT

  • Review of past marketing efforts, reports, and findings to ensure we don’t repeat past mistakes and grow moving forward

  • On-site SEO overview of domain authority, linking structure, inbound links, and basic ranking keywords

  • SEO audit of current metadata on the site, crawl issues, and related opportunities for improvements to metadata across your current website

  • Website navigation structure audit with best practices and recommendations

  • Analytics audit outlining overall site engagement, devices used to access the site, landing pages, and channels pointing traffic to the site; additional information and data may be added if it’s considered valuable and pertinent to your goals (geography breakdown, engagement metrics on specific pages, etc.)

  • Overall recommendations based on insights gleaned mapped to an actionable proposed timeline

STARTING AT $1025

Let’s learn from the past and forge a path ahead.

If you know you’re ready to execute a site scrape and marketing analysis, fill out the form below. We can get the process started and kick off a partnership.

Still unsure if this project is right for you? No worries. Give me your information and we can address your questions on a call or over a coffee.