CONTENT AUDIT

Improving and optimizing your on-site content starts with understanding what’s there already. To gain a clear view of what you have already versus what you need to be created, a deep look into your content, navigation, and layout is an important first step to start the next iteration of your site.

THE PROCESS

We’ll kick things off with a conversation - what do you like about your content? Do you feel you have too little or too much? Do you feel it accurately represents your brand? From answering these and other questions, I’ll get to work.

It’s about knowing where your content stands today and outlining gaps and opportunities to move your content forward.

You’ll not only get a clearer picture of what you already have in your content arsenal, but be equipped with actionable recommendations on what else your brand or business could benefit from. Perhaps it’s a more diverse set of content types or maybe it’s just restructuring what you currently have and organizing it to better facilitate happy user experiences. After this audit, you’ll have the direction you need to not only get the most out of your existing content, but you’ll learn how to apply optimization tips and tricks that will help make your content work for you in organic search.

THE END RESULT

  • Audit of existing content layout and types of content (header text, overview information, quotes, video etc.) across homepage and 4 other high value pages on client's site (will also look into 3 competitor homepages)

  • Navigation structure with a visual on what most trafficked pages are in main navigation if on-site analytics are available

  • Blog audit, email subscription opt-ins, etc.

  • Tone and language used throughout site

  • Overall recommendations based on insights gleaned mapped to an actionable proposed timeline

STARTING AT $525

Let’s tackle your content together.

If you know you’re ready to execute a Content Audit, fill out the form below. We can get the process started and kick off a partnership.

Still unsure if this service is right for you? No worries. Give me your information and we can address your questions on a call or over a coffee.